Are you thinking about launching a fundraising campaign? In this course, seasoned fundraising professionals and campaign consultants discuss the process from pre-campaign planning to execution to post-campaign activity.
Learn about planning fundamentals, data analysis for forecasting, engaging volunteers in the solicitation process, metrics for staff performance and analyzing the results. You also have the opportunity to review when and how bringing in a consultant is appropriate.
Holly Lang is a consultant at Dini Spheris. She is well-versed in the important operations and best practices of annual fund, direct mail, and donor recruitment and retention programs as well as program evaluation and strategic statistical analysis. An alumna of Rice University, she began her career in the nonprofit sector at her alma mater with a focus on young alumni annual giving. She has also gained experience in corporate and foundation grant writing, membership management and data manipulation. Ms. Williams volunteers for Rice University and The Westminster Schools in Atlanta, Georgia, and she serves on the board of the Association of Fundraising Professionals, Greater Houston Chapter.
Degree(s): Bachelor's degrees in advertising and public relations, minors in marketing and communication studies
Nicole S. McWhorter, CFRE, is a consultant at Dini Spheris and has expertise in marketing, communications and public relations. Her background includes work in both the for-profit and nonprofit sectors, focusing on the public and market perception of businesses and organizations. She volunteers with Big Brothers Big Sisters in Lubbock, Texas, the Center for Child Protection in Austin, Texas, and Sheltering Arms Senior Services in Houston, Texas. Ms. McWhorter holds a double major in advertising and public relations and a double minor in marketing and communication studies from Texas Tech University.
Job Title: Team Leader for the Analytical Solutions Group
Organization: Marts & Lundy
Degree(s): BA; MPAff
Sarah W. Williams is team leader for the analytical solutions group at Marts & Lundy, where she has served on the board of directors since 2009. She works with consultants and clients on data mining and analysis projects, constituent surveys and custom benchmarking projects of all sizes. She previously worked as a strategic communications and research consultant with Shipley & Associates, Inc., and as a special projects consultant with the Lance Armstrong Foundation. She has been an AmeriCorps volunteer and a reporter/researcher for the Congressional Quarterly. Ms. Williams holds a BA from Trinity University and a MPAff from The University of Texas at Austin.
Term: Spring/Summer 2018
Start Date: Apr. 24, 2018
End Date: Apr. 24, 2018
Schedule: 9 a.m. - 4 p.m.
Length: One Tuesday
For AFP Members: $242
CFRE: 6 points
Note: This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate.