In this course, learn how to develop an integrated communication plan for your nonprofit organization.
Taking advantage of the opportunity to share an organization’s story can be powerful. The right message assists with fundraising efforts, recruiting volunteers and engaging the community. In this course, learn how to develop an integrated communication plan for your organization. Experienced instructors cover planning, messaging, marketing, public relations, crisis management, social media and other communications best practices.
This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate and the elective requirement for the Leadership Institute for Nonproit Executives (LINE) Certificate.
Job Title: Principal and brand operations strategist
Organization: CKP Group
Degree(s): Master's degree in communications and public relations studies
Jennifer Evans, principal, brand operations strategist, has more than 20 years of experience in public relations, media, marketing and CSR/philanthropy in the Houston and Galveston markets. She got her communications start in non-profit organizations including the nationally renowned Alley Theatre. She then spent nearly a decade in corporate communications roles, primarily leading CSR and strategic foundation activities for domestic and international operations with Cooper Industries (ETN) and Marathon Oil Corporation (MRO). The Health Museum recruited Ms. Evans to serve as its first vice president of external affairs, to overhaul brand, retail, customer service and fundraising. Following completion of this labor of love, she founded JL Evans Communications and spent the next 8 years representing clients – and former employers – across many industries including retail and consumer products, education, professional services, non-profit, energy, and health. Ms. Evans earned her master of arts in communications/public relations studies with Honors at University of Houston, where she has also served as an adjunct professor. she is proud to include recognition for excellence through PRSA Bronze Anvil, AMA Crystal Award, Outstanding Corporation, etc. in her project management and team lead toolkit. A Public Relations Society America (PRSA) member for more than 15 years, she also served as the vice president of PRSA’s Houston Chapter Board and chaired its popular PR Day event.
Degree(s): Bachelor's degree in French horn performance and master of music
Carey Kirkpatrick, principal, founder, is a veteran marketing and public relations specialist. She attended the Eastman School of Music in Rochester, New York, where she participated in the Arts Leadership Program, a create-your-own-curriculum program that allows students explore the administrative side of the music industry through business classes and internships. Ms.Kirkpatrick graduated in May 2000 from Eastman with a bachelor of music degree in French horn performance and a certificate in arts administration. In 2004, she graduated from the University of Texas at Austin with a master of music. Ms.Kirkpatrick's professional career in marketing and public relations began in 1999 with a Catherine Filene Shouse fellowship in marketing and public relations with the Rochester Philharmonic Orchestra in Rochester, New York. In March 2001, she relocated to Miami Beach, Florida, to serve as public relations manager for the New World Symphony. Following her graduate work, the Houston Symphony recruited her to serve as marketing manager in August 2005. In 2008, she was promoted to director of marketing. in 2009, she joined a then unknown media startup, CultureMap.com, as director of marketing and helped see the site through launches in Houston, Austin and Dallas. The media network experienced exponential growth under Kirkpatrick’s communications leadership, with network readership reaching approximately 750,000 unique visitors per month a mere two and a half years after launch of the flagship Houston site. In 2013, she joined On the Mark Communications as senior account director, working with clients in industries ranging from hospitality to commercial real estate to international luxury brands. Ms. Kirkpatrick now utilizes her diverse communications background to concept and execute creative and strategic integrated communications campaigns for clients through CKP.
Job Title: Principal and communications strategist
Organization: CKP Group
Degree(s): Bachelor's degree in government
Jeremy C. Little, principal, communications strategist has more than a decade of experience in strategic communications including public relations, media relations, social media marketing, public policy advocacy, and communications management consulting. He moved from the Northeast to Houston, Texas (for the second time) in 2016 to join CKP Group as a communications strategist. Little attended Colby College in Waterville, Maine graduating Cum Laude in 2005 with a bachelor of arts in government. Currently, he is working to finish a master of arts in English from Middlebury College’s prestigious Bread Loaf School in Middlebury, Vermont. Following graduation from Colby in 2005, Little worked as executive assistant to the Massachusetts Senate Minority Leader in Boston, Massachusetts focusing on correspondence, constituent relations, speechwriting, and community outreach. Little moved to Houston in 2007, and in 2008, he joined On the Mark Communications (OtMC) as its first associate, helping to build the firm from 2 to 16 clients in its first year. While with OtMC, Little managed media relations for an extensive portfolio of clients across Houston’s restaurant and hospitality. In 2012, Little relocated to the Washington, DC to serve as Senior Account Manager for CRC Public Relations specializing in public policy and issue advocacy PR. while with CRC, he managed media relations for the firm’s oldest anchor client working with national press including the New York Times, CNN, NBC News, ABC News, Fox News Channel, and The Wall Street Journal among many others. He also managed the day-to-day media relations campaigns for two No. 1 New York Times nonfiction best-sellers. he was recruited by Deloitte Consulting in 2014 to develop strategic communications plans for large government agencies including the Department of Veterans affairs.
Degree(s): Bachelor's of music degree and master of music degree
Joel Luks, principal, content strategist is a communications specialist with expertise in content marketing and social media strategy. Before joining CKP as content strategist, Luks served as the arts and entertainment editor, classical music critic and video curator of CultureMap.com, a hyperlocal digital publication covering lifestyle topics. He is also a regular contributor to KHOU 11 News through a special partnership with the CBS affiliate. In this role, Luks published more than 2,000 articles and produced more than 450 editorial segments for online platforms and broadcast. Luks earned a bachelor of music degree from the Eastman School of Music at the University of Rochester and a master of music from Rice University. Additional studies in arts management and psychology led to a post as education director of Young Audiences of Houston, a chapter of a national nonprofit that advocates for creative pursuits in schools. Luks then gained experience in sales as a home consultant for Newmark Homes, a Houston-based production builder, where he was consistently a top producer as a result of effective targeted digital marketing tactics. Luks is passionate about the importance of the arts in society, education and sustainability. as a volunteer, he has served on the boards of the River Oaks Chamber Orchestra, Urban Harvest and Fresh Arts, having also been the chair of the Impulse Artist Series board. He’s also a frequent speaker on topics of media relations, marketing practices and art trends. Having been born in Lima, Peru, Joel is bilingual in English and Spanish.
Term: Fall 2017
Start Date: Nov. 28, 2017
End Date: Dec. 12, 2017
Schedule: 9 a.m. - 4 p.m. (lunch provided)
Length: Two Tuesdays (no class Dec. 5)
Location: Rice campus
For AFP Members: $294
Note: This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate.