Essentials of Starting a Business

Learn tools and techniques taught in the No. 3 Entrepreneurship Program in the U.S. This hands-on course equips those seeking to start a business with the essentials to navigate a sometimes chaotic and challenging process.

The Essentials of Starting a Business has a rich history.  Created by Drs. Ed Williams and Al Napier, who founded the Entrepreneurship program at Rice’s Jones Graduate School of Business, this course’s time tested tools and techniques have helped four decades of students start new businesses well past graduation, resulting in the creation of hundreds of new businesses and thousands of new jobs.

browse available sections

  • Anyone interested in starting a business or service
  • Intrapreneurs
  • Entrepreneurs

A major goal of the course will be for the student to decide if he/she is able to adjust to the challenges of starting and running a new company. The rewards of creating a business are discussed along with the negative aspects, so students can be made aware of potential pitfalls. The course will consider the role of the entrepreneur in starting and leading a new enterprise.  Questions that are addressed:

  • How do you find ideas and opportunities that fit the prospective entrepreneur?
  • What are the different types of startups and keys to success in each?
  • What are the economic, legal and people aspects of starting a new company?
  • What are the latest methodologies in business planning?
  • How does starting a traditional business differ from an innovative or technology one?
  • What are the common keys to success as an entrepreneur?  

What you will do:

  • Read and discuss Harvard Business Review (HBR) case studies
  • Enjoy guest speakers that are top-ranked entrepreneurship professors and seasoned entrepreneurs

Takeaways include:

  • A framework for creating a new business
  • Clarity on a “right fit” business and essential decisions for planning
  • A Rice Certificate of Completion to post on your professional network
 

Fee: $555

Fee includes course packet and applicable case studies.

Financial Assistance

Financial assistance information can be found on Rice Financial Aid's Visiting and Continuing Education Students page.

Craig Ceccanti, MBA, is a founding member and CEO of Pinot’s Palette, Houston’s first upscale BYOB painting studio. As a pioneer in the newly developed and rapidly expanding sip and paint industry, Ceccanti directed an innovative start-up business from one location to a concept now being sold nationwide. He earned an MBA from the Jones Graduate School of Management at Rice University and dual-undergraduate degrees in MIS (BBA) and computer science (BS) from Louisiana State University.