Job Title: Principal and content strategist

Organization: CKP Group

Degree(s): Bachelor's of music degree and master of music degree

Joel Luks, principal, content strategist is a communications specialist with expertise in content marketing and social media strategy. Before joining CKP as content strategist, Luks served as the arts and entertainment editor, classical music critic and video curator of, a hyperlocal digital publication covering lifestyle topics. He is also a regular contributor to KHOU 11 News through a special partnership with the CBS affiliate. In this role, Luks published more than 2,000 articles and produced more than 450 editorial segments for online platforms and broadcast. Luks earned a bachelor of music degree from the Eastman School of Music at the University of Rochester and a master of music from Rice University. Additional studies in arts management and psychology led to a post as education director of Young Audiences of Houston, a chapter of a national nonprofit that advocates for creative pursuits in schools. Luks then gained experience in sales as a home consultant for Newmark Homes, a Houston-based production builder, where he was consistently a top producer as a result of effective targeted digital marketing tactics. Luks is passionate about the importance of the arts in society, education and sustainability. as a volunteer, he has served on the boards of the River Oaks Chamber Orchestra, Urban Harvest and Fresh Arts, having also been the chair of the Impulse Artist Series board. He’s also a frequent speaker on topics of media relations, marketing practices and art trends. Having been born in Lima, Peru, Joel is bilingual in English and Spanish.

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