A social media presence is no longer optional for small businesses. With the right plan, you can create dynamic, compelling social media content on a budget to engage your intended audience. Marketing is not just about selling a product or service. It is crucial to speak to a person's problem - and then tell them how you are going to solve it.
Learn the rules behind platform algorithms, as well as how to measure success in the social media space. Topics to be covered include: Social-media-specific strategy, content creation and planning, targeting and communicating with a target customer audience, and measuring digital impact on your social media pages. This course culminates with an action project - managing your own social campaign, which will be presented in the final class.
Attendance policy: You must attend all classes to earn the certificate of completion.